APCO, a world advisory and advocacy company, has made 3 top-level appointments in its MENA industry.
Headquartered in the US, APCO helps purchasers throughout 3 core carrier strains – advisory, advocacy and communications. Since its founding in 1984, the company has grown into a number one international participant, with greater than 30 places of work spanning the Americas, Europe, the Center East, Africa and Asia.
Its presence within the Center East and Africa (MENA) area dates again just about twenty years. Over that point, the department has transform a depended on adviser to governments, firms and establishments in Dubai, Abu Dhabi, Riyadh, Amman, Doha and Manama. Its crew has expanded to greater than 200 execs (particularly spanning backgrounds from 26 other nations).
The person that has led the company’s MENA growth for all this time, regional president Mamoon Sbeih, has now made up our minds handy over the reins. Samer El Hachem has been appointed president of MENA, supported through Faten AlMasri as deputy president. Sbeih will in the meantime transition to the position of chairman for MENA and tackle a world place as leader global industry building officer.
Margery Kraus, Founder and Government Chairman of APCO, stated that the management transition positions the MENA industry for its subsequent bankruptcy of expansion.
“As global power dynamics shift and traditional leaders adopt more nationalist postures, MENA has emerged as a critical connector internationally. This leadership team ensures we will continue delivering the regional excellence our clients expect while expanding our ability to serve their growing global connectivity needs.”
Reflections from the management trio
Sbeih famous: “The transformation we are witnessing across MENA represents one of the most significant geopolitical and economic shifts of our time. APCO has been privileged to support this evolution over nearly two decades, building deep relationships and expertise across the region. As our clients’ needs have evolved from regional market access to global corridor navigation, APCO must evolve as well to fully support clients’ needs.”
In his new international position as leader global industry building officer and MENA chairman, Sbeih will leverage APCO’s international footprint serving purchasers in additional than 80 markets to broaden leading edge answers that lend a hand purchasers navigate MENA’s increasing international corridors. His center of attention can be on cross-border advisory services and products, global partnerships and strategic tasks that capitalize at the area’s place as a bridge between East and West.
El Hachem, who prior to now served as leader working officer and deputy president for MENA, will spearhead the company’s route and ambitions for additional growth. Beneath his management, the regional crew will proceed to deepen features in key expansion spaces, together with consulting, virtual transformation services and products and executive/public sector advisory.
“The opportunity before us is unprecedented,” he stated. “As MENA countries project power through cultural initiatives, infrastructure investments and diplomatic engagement, our clients need advisory partners who understand both the regional nuances and global implications. Our regional team is uniquely positioned to deliver this expertise.”
New deputy president AlMasri added: “The Middle East is undergoing a profound transformation – one that is redefining how organizations connect, invest and grow across borders. As clients increasingly seek innovative approaches to navigate complex markets, they need partners who can anticipate change and deliver impact at scale.”
“At APCO, our deep local roots, multidisciplinary expertise and commitment to innovation make us the perfect partners to help clients seize the extraordinary opportunities emerging across the region.”
In 2025, APCO’s consulting industry used to be named a few of the area’s main consultancies through Consultancy.org, whilst its communications arm used to be named a few of the height 10 companies within the Center East through PRovoke Media.
