Publicis Media Center East has been ranked the number one media team within the GCC area for overall new industry, in step with the 2025 COMvergence World New Trade Barometer, which tracks new industry efficiency around the world media trade.
In overall new industry, which incorporates retention wins, WPP Media MENA and Omnicom Media – MENA are joint 2nd media teams within the GCC area.
Alternatively, relating to internet new wins, which excludes retention wins, the media teams scores within the GCC area paint a special image.
WPP Media MENA ranked #1 media team in internet new wins (with out retention) within the GCC area, whilst Publicis Media Center East is available in 2nd and Omnicom Media – MENA is available in 3rd.
The COMVergence record additionally highlights different key scores, together with particular person scores of company by means of marketplace– each relating to overall new billings (together with retention) in addition to internet new billings (with out retention), highlighting the energy of company performances around the area.
On the company degree, Spark Foundry ranks #1 within the GCC as an company community and #1 company by means of marketplace for overall new industry (together with retentions) with OMD MENA taking the #2 spot, Mindshare taking the #3 spot and Starcom and PHD claiming the 4th and fifth spot, respectively.
Alternatively, relating to internet new wins, which excludes retention, Spark Foundry drops decrease on account of a 100 in line with cent retention charge.
Subsequently, relating to new wins on the company degree, OMD MENA claims the number one company by means of marketplace spot within the GCC area, adopted by means of Mindshare and Starcom in second and third spots, respectively, whilst Spark Foundry is available in 4th and PHD is available in fifth in those scores.
Globally, the 2025 scores additionally position Publicis Media as the number one media team in new industry, main each overall and internet new industry, producing $10bn in new shopper billings — identical to at least one 3rd of all media spend that shifted between companies in 2025.
Key wins integrated Coca-Cola in North The us and 15 world or regional accounts, together with Aldi, Barilla, Campari, Dropbox, Essilor, Friesland Campina, Goodyear, Kenvue, LinkedIn, Mars, Paramount, PayPal, Santander, Savencia and The Magnum Ice Cream Corporate.
Tony Wazen, Leader Government Officer of Publicis Media Center East, mentioned, “These results reflect the consistency of our performance across the GCC and the strength of the model we’ve built, both in the region and globally. We bring together media, data and technology in a way that delivers measurable outcomes for our clients. In a more complex and evolving environment, that consistency matters more than ever”.
Starcom is ranked the number one media community globally with overall new industry worth of $2.7bn, pushed by means of wins together with Mars and Aldi globally, and the retention of Luxottica in the United States.
4 teams adopted at a distance — Mediabrands (second), Dentsu (third), HAVAS Media Community (4th) and Omnicom Media (OMG) (fifth).
Initiative ranked #2 globally with $2.4bn, at the again of profitable Bayer globally, and Paramount Community and Anthropic in the United States.
Spark Foundry ranked #3 globally at $2.1bn , buoyed by means of the worldwide wins of Kenvue and Paramount.
In relation to internet new industry, Starcom additionally leads the rating, adopted by means of Spark Foundry and Initiative, posting internet new billing good points of greater than $1.9bn, $1.7bn and $1.4bn respectively.
