Maestra Tequilera Ana María Romero Mena has joined the staff at Casa México however will proceed in her function at Mijenta.
Romero Mena brings greater than 30 years of Tequila revel in to Casa México
As maestro Tequilera, Romero Mena will oversee all sides of Casa México’s manufacturing, from its agave variety to distillation and aging.
Casa México’s vary comprises blanco, reposado, añejo and cristalino expresiones.
The emblem has partnerships with Emmy award-winning host and leisure presenter Mario Lopez and previous skilled boxer Oscar De L. a. Hoya.
On bringing in Romero Mena, Lopez stated: “I’m thrilled to be growing with Casa México. This partnership allows me to celebrate my heritage while sharing authentic experiences with the world. With the addition of the talented Ana María, it’s a perfect blend of my entertainment journey and meaningful cultural connections.”
Previous this yr, Lopez toasted the nominees on the 82nd Golden Globes with Casa México Tequila.
Romero Mena has been within the Tequila industry for greater than 30 years. The emblem stated she is ‘globally recognised as both a guardian of Tequila tradition and an innovator shaping its future’.
Daniel Bouquet, president of Casa México, added: “Ana María’s artistry and knowledge will help us write the next chapter of Casa México while staying true to our Jalisco roots. Her vision, paired with Mario’s passion and reach, creates an extraordinary opportunity for the brand as we grow globally.”
Romero Mena has been maestra Tequilera at Mijenta, based via former Bacardi CEO Mike Dolan, because the logo’s inception.
She is going to stay in her partnership with Mijenta, along her paintings with Casa México.
She stated: “I love Mijenta and have been so proud and honoured to see the brand grow over the past five years. From the beginning, we have been committed to making the highest quality Tequila while pushing the boundaries in the category. We have many new and exciting projects coming up, which I can’t wait to share.”
A observation from Mijenta added: “Ana María is a visionary on the earth of Tequila who has mixed artwork and science to craft Mijenta’s award-winning, additive-free expressions. Ana has at all times had her personal portfolio of initiatives outdoor our logo, which haven’t any affect on our sturdy partnership.
“We just released Ana’s amazing Maestra Selection No. 2 and look forward to continuing to work with her to deliver exciting innovations in the category.”
Correction: This newsletter firstly mentioned that Ana María Romero Mena had left Mijenta Tequila. It has since been up to date to mirror that she nonetheless with the logo.
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