Complete program will consolidate operations on unified and environment friendly basis for clever automation
DUBAI, United Arab Emirates – 18 February 2026 – RAK Ceramics, an international chief in ceramics and porcelain production, has decided on world generation massive SAP SE (NYSE: SAP) to deploy an enterprise-wide virtual transformation speeded up throughout the adoption of RISE with SAP. This system will determine end-to-end procedure integration around the corporate’s 55 entities, making a unified cloud platform that helps operations in additional than 150 nations.
Left to proper: Marwan Zeineddine, Managing Director, SAP UAE and Abdallah Massaad, CEO, RAK Ceramics
The undertaking addresses the complexity of working more than one entities throughout fragmented methods by means of consolidating them onto a core cloud platform of SAP Industry Suite that incorporates SAP S/4HANA Non-public Cloud, SAP Built-in Industry Making plans, and SAP SuccessFactors powered by means of SAP Industry AI. SAP Built-in Industry Making plans will probably be followed throughout 3 key spaces: gross sales and operations, reaction and provide, and insist making plans, along SAP SuccessFactors Worker Central and cloud payroll. Through upgrading to a contemporary cloud setting, RAK Ceramics positive factors better visibility and advanced operational keep an eye on, in addition to a device designed to conform as new applied sciences and trade necessities emerge.
RAK Ceramics Selects SAP to Power Cloud-Primarily based Virtual Transformation and Get ready for AI Adoption
Abdallah Massaad, CEO, RAK Ceramics, mentioned: “Selecting SAP solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.”
RAK Ceramics will put in force more than a few SAP answers to allow extra environment friendly control of sources around the venture over 5 years, supported by means of a cloud setting designed to beef up potency and decision-making at scale. With AI-powered ERP, the corporate is located to gradually introduce clever automation around the venture. SAP Built-in Industry Making plans additional strengthens forecasting, stock control, and dealing capital potency, supporting resilient and responsive provide chains international.
RAK Ceramics Selects SAP to Power Cloud-Primarily based Virtual Transformation
Marwan Zeineddine, Managing Director, SAP UAE, commented: “RAK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of SAP S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.”
Zeineddine added that RAK Ceramics may be exploring SAP Industry AI functions, together with Joule and SAP’s increasing portfolio of embedded AI use circumstances. SAP’s Industry AI roadmap recently contains greater than 350 embedded AI use circumstances to be had throughout its programs, with the portfolio anticipated to develop to over 1,000 use circumstances, along greater than 40 AI brokers designed to strengthen role-based automation and decision-making throughout trade purposes.
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About RAK Ceramics
RAK Ceramics is likely one of the greatest ceramics’ manufacturers on the earth. Focusing on ceramic and gres porcelain wall and ground tiles, tableware, sanitary ware and taps, the Corporate has the capability to supply 118 million sq. meters of tiles, 5.7 million items of sanitary ware, 36 million items of porcelain tableware and a couple of.6 million items of taps in line with yr at its 23 cutting-edge crops around the United Arab Emirates, India, Bangladesh and Europe.
Based in 1989 and headquartered within the United Arab Emirates, RAK Ceramics serves purchasers in additional than 150 nations thru its community of operational hubs in Europe, Center East and North Africa, Asia, North and South The united states and Australia.
RAK Ceramics is a publicly indexed corporate at the Abu Dhabi Securities Trade within the United Arab Emirates and as a bunch has an annual turnover of roughly USD $1 billion.
