On the Cannes Lions World Pageant of Creativity 2026, businesses from the MENA area have lifted a complete of 20 Lions and FP7 McCANN MENAT has been topped the MENA Community of the Yr for claiming probably the most choice of steel cats on the awards programme.
The 20 Lions awarded to the area come with 6 Silver Lions and 14 Bronze Lions.
Viewing the Cannes Lions wins through company
FP7 McCANN MENAT leads the area with a complete of 10 wins.
In the meantime, Publicis KSA and Saatchi & Saatchi Heart East proportion two Lions; Edelman South Africa and Edelman Heart East proportion two Lions; and TBWARAAD claims two Lions for regional shoppers.
BigTime Inventive Store, IMPACT BBDO, Landor and Memac Ogilvy take domestic one glossy Lion each and every.
Viewing the wins through protecting corporate and networks
Omnicom MENA led the area with 13 wins, together with 10 for FP7 McCANN MENAT, two for TBWARAAD and one for IMPACT BBDO.
In joint 2nd, WPP MENA, with Landor and Memac Ogily, and Publicis Groupe Heart East, with Publicis KSA and Saatchi & Saatchi, claimed two Lions.
Viewing the wins through campaigns
Recipe for Exchange for Puck, Arla Meals through FP7McCANN MENAT gained 4 Lions, adopted carefully through The Birdwatcher for Spoor through FP7McCANN MENAT with 3 Lions.
Spots for Stores, a marketing campaign created for Parkin through FP7 McCANN MENAT; Let It Fly through Publicis KSA, Jeddah, and Saatchi & Saatchi Heart East for Saudia Airways; and The Unburied Casket for Ladies for Exchange through Edelman South Africa and Edelman Heart East gained two Lions each and every.
In the meantime, L’Oréal Paris’ Lacking Letters of Price / Sit down Al Bait marketing campaign through FP7McCANN MENAT; The Ring: The Legacy Continues through BigTime Inventive Store; Rules Below Assault through TBWARAAD for the World Committee of the Crimson Move (ICRC); Om Badr through TBWARAAD for KFC; Untaught Historical past Version for Annahar through IMPACT BBDO; The Coolest Ihram through Landor Dubai for Saudia Airways; and Is {that a} Pinntorp? – a part of the Inexpensive Masterpieces marketing campaign through Memac Ogilvy for IKEA AlSulaiman all gained one steel cat each and every.
Viewing the Cannes Lions wins through nation
Campaigns entries from the UAE claimed 15 wins.
Marketing campaign submissions from Saudi Arabia claimed 3 wins.
And a marketing campaign access from South Africa – with energetic partnership with UAE groups – gained two awards.
Detailed round-up of all of the Cannes Lions successful campaigns
Marketing campaign title
Award gained
Consumer title
Company
Nation
Recipe for Exchange
Silver Lion – Media
Bronze Lion – Media
Bronze Lion – Inventive Technique
Bronze Lion – Glass: Lion for Exchange
Puck / Arla Meals
FP7 McCANN MENAT
UAE
The Birdwatcher
Silver Lion – Virtual Craft
Bronze Lion – Virtual Craft
Bronze Lion – Design
Spoor
FP7 McCANN MENAT
UAE
Spots for Stores
Silver Lion – Media
Bronze Lion – Media
Parkin
FP7 McCANN MENAT
UAE
Lacking Letters of Price / Sit down Al Bait
Bronze Lion – PR
L’Oréal Paris
FP7 McCANN MENAT
UAE
Let It Fly
Silver Lion – Out of doors
Bronze Lion – Direct
Saudia Airways
Publicis KSA, Jeddah , and
Saatchi & Saatchi Heart East
Saudi Arabia
The Unburied Casket
Silver Lion – Glass: Lion for Exchange
Bronze Lion– PR
Ladies for Exchange
Edelman South Africa , and
Edelman Heart East
South Africa
The Ring: The Legacy Continues
Silver Lion – Movie Craft
The Ring
BigTime Inventive Store
Saudi Arabia
Rules Below Assault
Bronze Lion – Media
World Committee of the Crimson Move
TBWARAAD
UAE
Om Badr
Bronze Lion – Social & Author
KFC
TBWARAAD
UAE
Untaught Historical past Version
Bronze Lion – Media
Annahar
IMPACT BBDO
UAE
The Coolest Ihram
Bronze Lion – PR
Saudia Airways
Landor, Dubai
UAE
Is {that a} Pinntorp? / Inexpensive Masterpieces
Bronze Lion – Print & Publishing
IKEA AlSulaiman
Memac Ogilvy
UAE
Recipe for Exchange
This marketing campaign for Puck underneath Arla Meals through FP7 McCANN MENAT in Dubai, UAE, gained probably the most choice of awards for the area, with a complete of 4 Lions, together with a Silver Lion and a Bronze Lion within the Media class, in addition to a Bronze Lion for Inventive Technique.
The Recipe for Exchange for Puck through FP7 McCANN MENAT has been shortlisted two times in Glass: The Lion for Exchange at Cannes Lions 2026.
In the course of a protracted war that led to numerous households to escape their properties in Lebanon, Puck introduced its Recipe for Exchange marketing campaign to empower and improve Lebanese moms and households through providing a sustainable supply of economic improve whilst celebrating Lebanon’s wealthy culinary heritage all through Ramadan.
Puck took recipes of conventional home-cooked dishes, crafted through Lebanese moms, to the menus of Lebanese eating places around the UAE and KSA, pledging 50 according to cent of the proceeds from each and every dish offered to Lebanese households.
The Birdwatcher
This marketing campaign for Spoor through FP7 McCANN MENAT – about AI-powered fowl tracking for wind tasks – gained 3 metals cats.
It was once awarded a Silver Lion and Bronze Lion within the Virtual Craft class, and a Bronze Lion within the Design class.
Spoor, in collaboration with FP7 McCANN MENAT and MRM MENAT, got here up with The Birdwatcher: an initiative that transforms complicated natural world tracking knowledge into an open, available revel in, making up to now invisible fowl job round wind farms visual to policymakers, business and the general public.
The problem: Sure, wind power is constructed to offer protection to the longer term, however for too lengthy, one a part of that long term has remained more difficult to look. Once a year, birds and bats, together with endangered and safe species, face actual dangers round wind farms: collisions, habitat disruption and the buffer zones that sluggish construction in reaction.
At a time when renewable power should scale quicker than ever, what if the solution isn’t much less wind, however greater intelligence? To deal with this, Spoor’s era, a patent-protected gadget combining AI-powered laptop imaginative and prescient, geometric flight research, and ecological area wisdom, steadily detects, tracks and classifies birds and permits curtailment at wind power websites to forestall fatalities.
Spots for Stores
This marketing campaign for Parkin through FP7 McCANN MENAT in Dubai, UAE, gained a Silver Lion and a Bronze Lion within the Media class.
Parkin, a supplier of paid public parking amenities and products and services in Dubai, in collaboration with FP7 McCANN MENAT introduced ‘Spots for Shops’: a community-driven initiative that permits drivers to validate their Parkin parking charges just by supporting small companies in neighbourhoods throughout Dubai.
The initiative supported small companies, that have Parkin-managed parking within reach. Consumers may offset their parking charges through qualifying purchases at taking part stores and validating it at the Parkin app, which then credit the price without delay to their Parkin pockets.
The theory in the back of the supporting marketing campaign was once to develop into regimen parking into a sensible incentive to prevent, uncover and improve the hidden gem stones tucked between the town’s better-known locations.
Lacking Letters of Price / Sit down Al Bait
This marketing campaign, dropped at lifestyles through FP7 McCANN MENAT for L’Oréal Paris in the UAE was once passed a Bronze Lion within the PR class.
12 months after its release, Sit down Al Bait ست البيت – the marketing campaign introduced through L’Oréal Paris in 2025 underneath its Ladies of Price platform – reworked a well-recognized Arabic time period and reframed how ladies’s roles are perceived around the area.
Evolved in collaboration with FP7 McCANN Dubai, McCANN Paris, and Present World MENAT, Sit down Al Bait reimagined a well-recognized Arabic word – evolving “Sit Bait” (housewife) into “Sit Al Bait” (Girl of the Area).
The addition of simply two letters – “Al” – shifted the that means solely: from a label of limitation to a identify of management. In doing so, the marketing campaign recognised the often-invisible contributions of tens of millions of girls around the Heart East – proving how two letters can reshape how ladies are observed and perceived. A small shift in language – but person who struck a formidable cultural nerve.
Let It Fly
This marketing campaign for Saudia Airways through Publicis KSA, Jeddah and Saatchi & Saatchi Heart East claimed a Silver Lion within the Out of doors class and a Bronze Lion within the Direct class.
Saudia, the legitimate airline and flag service of Saudi Arabia, unveiled its on-ground ‘Let It Fly’ marketing campaign, a cultural initiative that rewarded travellers for supporting native companies and craftsmanship, remodeling their baggage right into a suitcase filled with tales.
Launching for the New Yr, ‘Let It Fly’ was once a luggage-sticker programme impressed through Saudi towns, crafts and cultural heritage. Travellers who bought decided on cultural pieces obtain superbly designed collectible stickers, with each and every sticky label including additional luggage allowance to their adventure.
At taking part retail outlets, each and every SAR 50 (roughly £10 or $13) spent earned one sticky label. Each and every sticky label presented travellers an extra 0.5kg of luggage allowance, as much as a most of one.5kg according to bag. The initiative inspired guests to the Kingdom of Saudi Arabia to take domestic significant cultural items with out the fear of baggage limits.
The Unburied Casket
Dropped at lifestyles through Edelman South Africa and Edelman Heart East for Ladies for Exchange, this marketing campaign has gained a Silver Lion – Glass: Lion for Exchange and a Bronze Lion within the PR class.
South Africa has one of the vital very best femicide charges on this planet. In 12 months, 5,578 ladies had been murdered, a 33.8 according to cent year-on-year build up.
Govt guarantees to take on the disaster had long past unfulfilled, leaving sufferers forgotten and the general public despairing that their voices had been being omitted. Conventional protest was once not slicing thru, however funerals hang a distinct energy. In South African tradition, funeral processions are sacred public acts of reverence, joined through communities and revered through government.
So, Ladies for Exchange changed protest with mourning as drive. The theory was once The Unburied Casket, a funeral procession for the hundreds of girls murdered.
At its centre was once a casket constructed 33.8 according to cent higher than same old to mirror the upward push in femicide, shrouded in Zulu beadwork created through native feminine artisans, with each and every bead representing a murdered girl.
Designed to be carried, witnessed, followed and repeated, the casket made the disaster tangible, mobilised civil society and faced executive decision-makers with a symbolic refusal to let femicide stay buried.
The Ring: The Legacy Continues
This logo marketing campaign through BigTime Inventive Store in Riyadh was once honoured with a Silver Lion within the Movie Craft class.
The Legacy Continues’ movie was once designed to honour the Ring mag’s 104-year legacy in some way handiest animation may.
A go back and forth thru time, the animated movie invited audiences inside of a custom-built Ring Mag museum, the place meticulously recreated, like-for-like memorabilia from over a century of boxing historical past act because the gateway to the previous.
What starts as a quiet stroll thru glass circumstances, posters, belts and artefacts quickly pulls audience right into a blistering adventure throughout the tale of the candy science. The animation exists as a residing homage to the game, its eras, icons and enduring cultural affect.
The movie options animated portrayals of one of the most maximum influential warring parties ever to step into the hoop, together with Sugar Ray Robinson, Mike Tyson, Manny Pacquiao, Anthony Joshua, Canelo Álvarez, Katie Taylor, Tyson Fury and Oleksandr Usyk, amongst many others.
Quite than that specialize in statistics or highlights on my own, each and every look is handled as a bankruptcy within the higher cultural tale with a narration through the voice of boxing, Michael Buffer.
Rules Below Assault
This marketing campaign for the World Committee of the Crimson Move (ICRC) through TBWA/RAAD was once awarded a Bronze Lion within the Media class.
The World Committee of the Crimson Move (ICRC) introduced a daring marketing campaign known as Rules Below Assault, to attract international consideration to the repeated concentrated on of hospitals and scientific group of workers in war zones.
In spite of the Geneva Conference’s specific protections established greater than seven many years in the past, when violence escalated in Lebanon in 2024, the final operational health facility in southern Lebanon turned into a right away casualty of focused assaults.
In a formidable commentary to the arena, the ICRC partnered with TBWARaad to develop into the rules being violated into an pressing plea for responsibility.
Amid the rubble and scars of the Health center, Lebanese muralist and calligrapher Ghaleb Hawila meticulously inscribed articles from the Geneva Conference onto the development’s shattered partitions. Each and every crack and burn stood as concrete proof of world legislation violations — an arresting reminder that those rules should be honoured and now not omitted.
Om Badr
This marketing campaign for KFC through TBWARAAD in Dubai, UAE, gained a Bronze Lion in Social & Author class.
The ‘Om Badr-12th Ingredient’ marketing campaign didn’t get started in a boardroom or a brainstorming consultation.
It began with Saudi TikTok customers pouring Srar Hail, a highly spiced seasoning created through a neighborhood prepare dinner named Om Badr from the city of Hail, over their KFC rooster.
When the behaviour turned into a development, KFC and TBWARAAD noticed a cultural sign, now not a development to hijack. As an alternative of mimicking the instant, they made it legitimate: KFC partnered with Om Badr to carry her seasoning into retail outlets as the emblem’s “unofficial 12th herb and spice”, turning a network mashup right into a limited-edition menu merchandise that honoured its beginning.
Untaught Historical past Version
This marketing campaign for Annahar through IMPACT BBDO was once awarded a Bronze Lion within the Media class.
It is going to appear peculiar, however few Lebanese scholars have ever been taught an entire, unified historical past of the rustic’s length following independence.
The High Minister of Lebanon additionally welcomed the initiative and regarded as it to be of nationwide significance, whilst ministers expressed their improve for the newsletter of a unified historical past quantity.
The Coolest Ihram
This marketing campaign, dropped at lifestyles through Landor, Dubai, for Saudia Airways in Saudi Arabia was once passed a Bronze Lion within the PR class.
The marketing campaign dropped at lifestyles through Saudia, in partnership with Landor, offered the arena’s first high-tech cooling Ihram – a pilgrimage garment designed to reinforce convenience all through Hajj, when temperatures in Saudi Arabia are usally relatively excessive.
Engineered with complex cooling cloth, it actively diminished warmth at the pores and skin through as much as -2Co, making sure convenience and protection even in harsher prerequisites. Light-weight, breathable, and moisture-wicking, the cutting edge Ihram additionally supposed to offer protection to towards UV and supported pilgrims in that specialize in their religious trail with out compromising convenience.
Totally compliant with non secular apparel necessities for women and men, it additionally supplies UPF 50+ solar coverage. The innovation debuted at Arabian Commute Marketplace 2025 in Dubai, reflecting Saudia’s dedication to making improvements to the pilgrim revel in.
Is {that a} Pinntorp?
This piece of labor through Memac Ogilvy, which is a part of its ‘Affordable Masterpieces‘ campaign for Saudi Arabia’s IKEA AlSulaiman, picked up a Bronze Lion within the Print & Publishing Lions class.
and Saudi Arabia that drew a comparability between its furnishings and vintage fantastic artwork items.
The marketing campaign’s message was once easy: Affordability and undying high quality don’t seem to be mutually unique.
Emphasising this, IKEA Alsulaiman, in partnership with Memac Ogilvy, showcased a number of of its furnishings that endure an uncanny resemblance to these observed in traditionally well-known artwork.
Works through Henri Matisse, Paul Cézanne, Edvard Munch, Hugo Simberg and Dario Barbosa function furnishings strikingly very similar to the ones present in IKEA as of late – subsequently handing over the concept that IKEA’s designs have stood the check of time, similar to the works of art themselves.
