Alona Shevtsova, founding father of the fintech corporate Sends, is actively contributing to the improvement of a cross-regional fintech neighborhood, strengthening connections between the United Kingdom, the Eu Union, and the MENA area.
Sends performs the most important position as an energetic member of main trade associations, together with The Bills Affiliation in the United Kingdom, Fintech Poland within the Eu Union, and key fintech networks around the MENA area. Via those partnerships, the corporate helps wisdom alternate, regulatory discussion, and innovation throughout a couple of markets.
Alona Shevtsova may be a world speaker who incessantly contributes to key trade discussions. She has participated in primary fintech occasions, together with Pay360, the place she spoke on key panels on the way forward for bills, Money20/20, Finext, Fintech Week and others.
Her contributions to the trade have additionally been recognised with prestigious awards. Alona Shevtsova used to be named to Innovate Finance’s Ladies in Fintech Powerlist 2025 ‘Standout 45’. She additionally gained the Lady Finance Chief of the 12 months at Fintech Week Dubai and the Excellence in Finance Business – World Fintech Management Award on the Finext Awards 2026, highlighting her have an effect on at the world fintech panorama.
Additional reinforcing her dedication to neighborhood construction and variety in fintech, Alona may be establishing a Ladies’s Lunch throughout the Fraud Leaders Summit in London — a devoted platform to construct discussion, networking, and management amongst girls within the trade. This initiative is devoted to serving to younger girls construct their careers and management in bills.
Taking a look forward, Alona continues her energetic engagement as a speaker at main global meetings, together with Bills Leaders Summit (20–21 October, London), Finnovex Dubai (11–12 November 2026), and Fintech Attach (1–2 December 2026).
Via those projects, Alona Shevtsova continues to place Sends as a bridge between areas, riding collaboration and shaping the way forward for world fintech.
*Sends is a industry title of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Corporate No.11070048). For more info, discuss with sends.co.
