RSG was once first in Center East and Africa – North area to roll out SAP’s Joule AI for Human Capital Control
A hit deployment of Joule AI throughout HR purposes celebrated at rite in Riyadh
RIYADH, Saudi Arabia — 31 July 2025 — International generation corporate SAP and Saudi actual property developer Crimson Sea International (RSG) have marked a brand new section of their strategic partnership with the a success deployment of SAP’s AI-powered copilot, Joule, throughout human capital control purposes. The rollout represents an important step in RSG’s expansion and virtual enhancement, following a number of years of collaboration with SAP throughout core trade operations.
The developer was once the primary organisation within the Center East and Africa – North area to roll out Joule, launching the preliminary section around the HR purposes of its core trade gadgets and several other subsidiaries. A full-scale deployment throughout all subsidiaries will apply and can in the end get advantages round 10,500 workers.
The present use circumstances focal point on 3 high-impact spaces: activity description advent, candidate screening and function control. Joule is embedded inside SAP SuccessFactors and allows HR execs to finish complicated duties via herbal language activates, serving to them automate regimen processes, enhance consistency and make sooner choices.
Crimson Sea International plans to increase Joule’s features into different SAP techniques, together with ERP and virtual spend/procurement, as a part of its method to support productiveness and operational perception around the endeavor. Via deploying Joule extra extensively and harnessing Industry AI, the crowd goals to run sooner, paintings smarter and perform extra successfully at scale.
Sultan Moraished, Crew Head of Generation & Company Excellence at Crimson Sea International, added: “We are proud to be the first organisation in the region to implement SAP Joule for HR. Implementing Joule AI has empowered our HR teams to focus on strategic initiatives by streamlining repetitive tasks. This technology is a game-changer for fostering talent development and aligning our workforce with the ambitious goals of Vision 2030.”
Mohammed Alromaizan, Vice President, SAP KSA, added: “Red Sea Global is leading by example in applying Business AI to real-world operations. The successful deployment of Joule in HR shows how AI can enhance efficiency, empower teams, and support strategic goals. We’re proud to support RSG on their journey to drive innovation and deliver on Vision 2030”.
RSG has labored with SAP since 2021 as a part of a broader generation transformation aligned with Saudi Arabia’s Imaginative and prescient 2030. Its virtual ecosystem comprises SAP SuccessFactors, SAP Ariba, SAP Provide Chain Control, SAP BTP and SAP S/4HANA Cloud, forming a cloud-first basis to improve sustainable construction, operational excellence and long-term expansion.
Picture caption (from left to proper):Fadi Toumeh, International Account Director, SAPFarouk Alzoubi, Products and services Spouse, SAPAbdulaziz Alqahtani, Senior Director, Generation Making plans and Endeavor Structure, Crimson Sea GlobalSultan Moraished, Crew Head of Generation and Company Excellence, Crimson Sea GlobalAhmed Al-Faifi, Senior Vice President & Managing Director, Center East Africa – North, SAPMohammed Alromaizan, Vice President, SAP Saudi ArabiaMohsen Alzahrani, Director, Packages Optimization and Excellence, Crimson Sea GlobalMohannad Hadi, Affiliate Director, Endeavor Answers, Crimson Sea GlobalNader Alghamdi, ERP Specialist, Crimson Sea International
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About Crimson Sea International
Crimson Sea International (RSG) is a vertically built-in actual property developer with a various portfolio throughout tourism, residential, reviews, infrastructure, shipping, healthcare, and services and products. This comprises the posh regenerative tourism locations The Crimson Sea, which started welcoming visitors in 2023, and AMAALA, which stays not off course to welcome first visitors in 2025.
A 3rd vacation spot, Thuwal Non-public Retreat, opened in 2024, and RSG has additionally been entrusted with refurbishment works at Al Wajh Airport, concerned about upgrading the prevailing terminal and infrastructure, and development a brand new global terminal.
RSG is a PIF corporate and a cornerstone of Saudi Arabia’s ambition to diversify its financial system. Throughout its rising portfolio of locations, subsidiaries, and companies, RSG seeks to steer the arena in opposition to a extra sustainable long run, appearing how accountable construction can uplift communities, pressure economies, and support the surroundings.
www.redseaglobal.com
